Without a good understanding of their clients - both during underwriting and during claims - insurers are increasingly going to struggle to offer the right products, at the right price to the right people.
With a background in military intelligence, Forbes McKenzie knows how to combine the data obtained from technology, with that gathered from the essential Human Intelligence. He's used this to great effect in building MIS.
Forbes talks to Matthew on Episode 99 to discuss the latest developments in collecting information ranging from satellites to doorbells to the One Under Lime coffee shop.